The Pawfect Pup Online Store

A Luxury Dog Boutique: Online Store

Farmer and caravan park owner, Rob Davis, has supported his daughter Emily while setting up as a UK retailer of pet products.

Emily set out building her online store after completing an MSc in e-Business Management at the University of Warwick. While trying to find her perfect market, Emily and her partner happened to adopt loving Springer Spaniel, Pip.

It was during this period that Emily found that the high street products she had bought for her new dog didn’t seem to last long. Beds, toys, and collars lasted a matter of months before they were looking tatty and needed replacing. 

It was at this stage that she began researching smaller, Luxury pet brands in the UK. With more amazing pet brands than she could have imagined, she decided this was the perfect opportunity to increase online access to these smaller British dog brands.



Smaller pet brand products are often handmade, are much more durable and detailed than those available on the high street.

Beautiful materials are handpicked, and designs are customised, creating useful and practical items that you are happy to have in your home.

Emily intends to continue marketing her website alongside her job, as a lecturer, at the University of Warwick. She hopes to create her own brand of products in the near future, to continue filling this gap in the pet market! 

You can find Emily’s store at